A new product venture from the Smilebooth company, Madam was a modular photobooth whose backend system was built for marketing and brand advocacy conversion. Used at an assortment of events the product creates shareable content that drives engagement with both the event and brand, as well as creating content ready to be disseminated across the web. My role was to create a dynamic brand language that communicated to B2B clients the potential of Madam's tracking software, and resonated with the core audience attending their client’s events. The brand explored the sleek geometry of the product, the concept of traceability and dissemination, and the almost voyeuristic relationship between the machine and the photos it takes. The mark became a reflection of the product design, with its shape able to stretch and snake across page designs. Iconography was produced to support the product highlights and other features of the booth. Unfortunately the brand never reached market after the company restructured their business strategy, putting the product on hold. A sad end for such a fun project.