Core Competency

DIGITAL DESIGN & UX/UI STRATEGY

Digital Designer / The Community

2020 — Present

Currently working alongside a badass team of digital experts, acting as lead on all design applications for the multiple channels and required components to run complex campaigns. Working with international brands like Bacardi, Grey Goose, Turbotax and Pro Hockey Life, Caesarstone, and Kohler.

My role includes:

UX/UI. Wireframing, user journey mapping, SEO best practices, integrating marketing strategy, WCAG 2.0 testing, mobile/tablet/desktop QA design considerations.

Creative. Art direction, production design, photography direction, illustration + icon design, animation storyboarding.

Programmatic Digital Design. Marketing creative both static and animated for prospecting and retargeting applications.

Social Channel Application. Brand creative both static and animated across every social channel, both paid and organic.

Graphic Designer / pb+j

2014 — 2020

I had a few interviews, refused to laugh at my boss’s terrible puns (he can do better and he knows it), and showed I couldn’t wait to work with them. Over 4 years my positioned morphed from junior designer working alongside an art director and project manager, to running projects start to finish from sales quoting to rollout.

My role included:

Creative. Art direction, production design, photography direction, illustration + icon design, animation storyboarding.

UX/UI. Wireframing, user journey mapping, SEO best practices, integrating marketing strategy, WCAG 2.0 testing, mobile/tablet/desktop QA design considerations.

Development. Co-ordinate with dev team for advanced functional components, front-end developing for smaller projects primarily CSS/HTML.

Sales Quoting. Translating client requests into hours/price, consulting on the viability of project success.

Project Management. Organizing multiple project schedules, upholding and adjusting timelines, tracking towards budgets, contributing to financial, creative, team performance OKRs.

Client Management. Design presentations, providing deliverables, co-ordinating client/team schedule, liaison with 3rd party stakeholders, work with single business owners and review committees.

Bachelor of Design Honours

OCAD University / 2010 — 2014

I specialized in reforming OCAD U’s design curriculum in my thesis year, spent my time experimenting with typography both technical and expressive, while also pretentiously scoffing at how pretentious some designers can be. “Pfff, look at that flap hat, how gauche” *tosses scarf over shoulder.

Provisional RGD

Association of Registered Graphic Designers / 2014 — Present

Invaluable support, rarely gets a “wow!” when explained to dinner guests. Proud we stand together.

Design

Figma, Illustrator, InDesign, Photoshop, After Effects, Adobe XD, Sketch, InVision

Really the eggs, milk, bread, and balsamic reduction of design proficiencies.

Web

HTML, CSS, Wordpress, Squarespace, Shopify, Mailchimp, Hubspot, Browserstack

I work closely with developers on advanced functional and structural elements. Knowing these languages and platforms helps me better communicate to my dev team how my ideas could be constructed, as well better helps me understand limitations and find workarounds.

Management

Jira, Workbook, Basecamp, Asana, Google Suite, Slack, Dropbox, 10k, Cisco Spark, Calendly, Cacher, Zoom, Join Me, 1Pass

Everybody works differently, so better to communicate how clients do. Keeps things running smoothly.